Friday, December 09, 2005
Furniture giant adds some zip: Ikea offer has wheels
No wheels for a holiday haul at Ikea’s new Stoughton megastore?
For Zipcar Inc. car-sharing “members” and Ikea employees, the trip just got a little cheaper — provided they don’t mind driving “advertising vehicles.”
Under a new partnership, Zipcar wrapped six of its cars in the Swedish retailer’s trademark bright blue and yellow colors and logo.
The cars are available to Zipcar members for $6 an hour — $2.50 off the normal rate — which includes gas and insurance.