Tuesday, December 20, 2005

West Elm moving in

Center City gets yet another new furniture- shopping option with this week's opening of the West Elm store on Chestnut Street. The 19,000-square-foot store takes over the entire first floor of the long-vacant former home of Woolworth's.

Known for its budget-priced modern pieces, West Elm was launched as a catalog venture in 2002 by Williams-Sonoma Inc., which also owns Pottery Barn. A push to build retail locations began last year, and with that new direction came a new look for the West Elm brand - whose dark, blocky furniture and limited color palette once seemed aimed at just-out-of-college types furnishing their first lofts.
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